Brand Project
Project Description Aims to develop your understanding of contextual research, through identifying and responding to current and forthcoming trends, and designing a Fashion Knitwear Collection with a broader global industrial context. Select4ed key visual and contextual research may be extracted and be presented within your design sketchbook alongside personal drawing and color investigation. Using current Fashion Knitwear and Textile Trends, and your understanding of current and emerging lifestyles and values you will develop a concept for aw 19/20 which your chosen bran would affiliate with. The brand that you could choose are Boden, and Next. Work Description This project I tried focusing more on the customers that would be buying in company Boden. I have done research related to their customer level which was 20’s to late 50’s. I have done in store research and had a interview with their seller to find our their best seller and customer level. Through their website, I tried using their key colors and to fit the price, I did not use too complex knitting skill. The aim of this project stated from house wives in the 90’s of how they lost their selves as women because of their responsibility to be a wife and a mother. I was inspired by Christopher Kane S/S 2014 with flower prints showing sexual anatomy of flowers for my print artworks.
